……Where imagination comes alive
To bring out the finest Indian Handloom and eco-friendly fabrics and their vibrant designs to the world enhancing Quality. Latest fashion and utility value.
Madhuha has to it's advantage the vision and leadership of Mrs. Sudha Tripuraneni. a National Institute of Fashion Technology(NIFT) diploma holder and a post graduate in Industrial chemistry. Her passion for designing led to the opening of a boutique in Jubilee Hills. Hyderabad, an upscale locality in 2000. She has successfully launched her label, "Madhuha" and soon became a popular and a sought after apparel in popular marketing giants like Pantaloons, Nallis and Big Bazaar in Hyderabad as well as their branches elsewhere in India.
Mrs. Sudha often writes on fashion in leading national newspapers on fashion., garments and other related issues. Her counsel and ideas are well appreciated and valued. Every Friday she describes an outfit she has designed in a column "Wardrobe" in the leading Telugu daily newspaper "Andhra Jyoti". She specializes in handloom fabrics.
From time immemorial Indian fabrics have evoked feelings of a romantic realm. They were the celebration of skill, passion and beauty. The Romans braved the waves for the fine Indian muslins millenniums ago. The global trade of Indian fabrics has inspired cross cultural exchanges for centuries. Fabric has evolved in different styles in different terrains and spoke eloquently, of the Indian spirit. Craftsmen have reached the zenith of creativity and their fabric flowed like fluent poetry. Madhuha has come into being in the same tradition of Indian heritage.
Madhuha is a passionate affair with design wear! literally meaning "sweet imagination". Madhuha brings to you the myriad designs in fabric which are natural, trendy and vibrant. They are the creative expression of your personality. They are the very manifestation of subtle nuances of your psyche.
Madhuha specializes in ethnic and Indo-western hand woven fabrics like Khadi and Mangalagiris. We develop them into soul stirring ready-mades and furnishing items. Our designs stand out for excellence in fabric designs. Our hand embroidery in western cuts and patterns are popular with folks. Our artisans impart an exquisite appeal in traditional handicraft by embroidery and bead work.
Our designs reflect latest global fashion trends while a strict Quality control system at dyeing. processing and printing ensures product Quality at the highest level. Above all a centralized inspection by a experienced In-house team ensures desired Quality.
Excellent supply channels across the world. timely delivery of material and strict adherence to Quality has made Madhuha a preferred choice among it's clients.
We source for powerloom and autoloom fabrics directly from the manufacturers for their authenticity and Quality. A rigorous fabric testing and evaluation at source and in reputed labs take place for Quality. Designs are evaluated through constant interaction with technical, marketing and end-user inputs and their insights into fashion trends. This enables us to implement superior manufacturing practices, introduce innovative and lively, designs into the marketplace.